Our Story

CEO James Clarkson recognised the untapped potential in streamlining business-to-business transactions through the convenience of mobile technology and begins to develop the idea of a B2B ordering mobile solution. Adventoris becomes incorporated and fundraising efforts commenced, with Clarkson and his team presenting their innovative concept to potential investors. Armed with a compelling business plan, market research, and a clear roadmap for product development, they sought to attract investment from venture capitalists, angel investors, and other sources of funding.

Adventoris achieved a significant milestone by successfully closing a £700k seed funding round, a testament to the promising potential of its B2B ordering mobile solution. This achievement was made possible through the support and investment from a consortium of experienced Business Angels and Angel CoFund, renowned for their strategic foresight and commitment to backing innovative ventures. System architect Aman Shergill joined to lead the design and development of the platform.

With the successful launch of the SwiftCloud marketplace app featuring transactional pricing, Adventoris made a resounding entry into the digital commerce arena, offering businesses a streamlined platform for B2B transactions. Adventoris expanded its reach by launching a web ordering desktop module, catering to diverse user preferences, and ensuring accessibility across multiple platforms. The culmination of these efforts was underscored by the prestigious win of Continental Wine & Foods, a significant milestone that not only validated the efficacy of Adventoris’ offerings but also solidified its position as a trusted partner in the B2B sector.

Adventoris reached a new milestone by launching the now incredibly popular custom branded B2B mobile app, advancing its goal of transforming B2B transactions. Introducing the SwiftCloud custom app and setup fees modal demonstrated the company’s focus on sustainable revenue and ongoing investment in development and support. These strategic moves positioned Adventoris as an industry leader with transparent pricing structures. Additionally, winning two Bidfood businesses, partnering with Bako Group, and becoming an STL partner reinforced Adventoris’ market presence and ability to form strategic alliances. These achievements propelled Adventoris forward, solidifying its reputation as an innovative leader in digital commerce.

With the launch of the sales manager app module, Adventoris extended its suite of solutions, empowering businesses with enhanced tools to optimize their sales processes. This innovative module provided sales managers with a comprehensive platform to streamline operations, track performance metrics, and facilitate communication with clients. Concurrently, Adventoris celebrated a significant win by securing Pipers Crisps as a client, showcasing the company's ability to cater to diverse industries and deliver tangible results.

Securing a funding round of £600k, with investment from Mercia (NPIF), marked a pivotal moment for Adventoris, injecting vital capital into the company's operations and signalling confidence from seasoned investors in its vision and potential. This infusion of funds provided the impetus for Adventoris to push forward with its ambitious plans for growth and innovation. In tandem with this financial backing, Adventoris launched its Telesales module, expanding its suite of offerings to empower businesses with enhanced sales capabilities and efficiency. The strategic rollout of this module was swiftly validated by significant wins, including securing partnerships with esteemed clients such as Country Fare and Venus Drinks plc.

Adventoris took a significant step forward in its business model by introducing fixed monthly Software-as-a-Service (SaaS) fees, providing clients with a transparent and predictable pricing structure while ensuring a steady revenue stream for the company. This move demonstrated Adventoris' commitment to delivering value and flexibility to its customers, aligning its interests with theirs for long-term success. Moreover, securing partnerships with Unitas and Merlin marked a notable achievement, as it not only expanded Adventoris' network but also validated its solutions within the industry. Winning clients through the Unitas and Merlin partnerships.

Adventoris continued to innovate and launched its PO authorisation module, streamlining purchase order approvals for businesses. This addition enhanced operational efficiency and accountability. Simultaneously, winning household name clients AG Barr plc and Staedtler UK validated Adventoris' solutions and its ability to serve trusted, high-profile clients effectively. These successes cemented Adventoris' position as a reliable leader in digital commerce.

In response to the challenges posed by the COVID-19 pandemic, Adventoris took proactive measures to support B2B companies by launching its B2C mobile app module, providing them with a versatile tool to adapt and thrive in the evolving business landscape. This strategic move not only addressed the immediate needs of businesses navigating the pandemic but also positioned Adventoris as a trusted partner committed to innovation and resilience. The introduction of foreign languages within the app further expanded its utility and accessibility, catering to a diverse global audience and facilitating seamless cross-border transactions. Amidst these efforts, Adventoris secured significant wins by partnering with esteemed clients such as Fellowes in Spain and Italy.

With a focus on enhancing the efficiency and communication capabilities of businesses, Adventoris unveiled two pivotal modules: the email ordering module and the push notifications module. The email ordering module offered a convenient and familiar channel for order placement, catering to diverse preferences among clients. Simultaneously, the push notifications module empowered businesses to deliver real-time updates and notifications to their customers, fostering engagement and enhancing the overall ordering experience. Adventoris secured notable victories by partnering with esteemed clients such as Fellowes in the Netherlands.

Adventoris introduced its quotations module, a pivotal addition to its comprehensive suite of solutions. This launch represented a significant stride forward, providing businesses with a streamlined and efficient platform for generating and managing quotations, thereby enhancing their sales processes and customer interactions. Concurrently, Adventoris celebrated noteworthy victories by securing partnerships with esteemed clients, including Bako Southeast and British Motor Heritage. These wins not only underscored the effectiveness of Adventoris' solutions but also showcased its ability to cater to the diverse needs of clients across different industries.

Adventoris reached a pivotal moment with the start in the development of its new infrastructure which would support the launch of a new web ordering desktop and branded new mobile app. These advancements signify a significant leap forward in providing businesses with enhanced accessibility, functionality, and convenience in their procurement processes. Concurrently, Adventoris has unveiled its Channel Partners program, a strategic initiative aimed at fostering collaborative relationships with select partners to further expand its market reach and deliver tailored solutions to a broader audience.

In 2024 Adventoris embarked on an exciting new chapter as they transition into their own premises. This pivotal move symbolizes their remarkable growth and unwavering commitment to delivering cutting-edge solutions in the digital realm. Nestled within the vibrant hub of Folly Hall Mills, their new workspace embodies their forward-thinking ethos, fostering creativity and collaboration among their talented team. Adventoris is now poised to elevate their productivity and cultivate a thriving environment for innovation.