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Jack Pennington is a premier wholesale distributor of electrical & mechanical accessories, fasteners and fixings, and tooling. Operating out of its Shipley and Bedford logistics centres, it delivers nationwide to the building services industry
Case Study

The Problem

Although they had a transactional website, it was not able to handle the complex pricing for their account customers. Therefore, they were not able to offer their accounts a method of placing orders online. The proposition from SwiftCloud seemed to match just what they were looking for, as a fast, low-risk route to give their customers the opportunity to view the range, current stock availability and their specific pricing, as well as to place orders.

We are extremely pleased with the implementation of SwiftCloud
It is now an integral part of our offering to customers, allowing us to differentiate ourselves from our competition

The Solution

The SwiftCloud App enabled JPL to give their customers a catalogue in their pocket! With many of them working on construction sites, having mobile access to their products and the availability of the items was seen as a huge benefit.

Regular software updates
Complex ordering supported
Fast repeat ordering for customers
Shopping list building
Seamless ERP integration
Detailed customer database
Barcode scanning
15% compound growth year on year in orders
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