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Bako North Western

Bako North Western is a £100m turnover nationwide distributor to the food industry. Focusing primarily on the baking sector. Bako deploy an extensive temperature-controlled fleet, delivering from multiple advanced warehouses around the country.
Case Study

The Problem

Firstly, when Bako NW was looking to introduce a mobile app to enable customers to order 24/7 on the go, they concluded that SwiftCloud had the answer. In discussion with James Clarkson, a director of Adventoris, the brand-owners of SwiftCloud, it quickly became evident that the ground-breaking innovation of this simple-to-use app, coupled with custom-designed ordering and product information system, could provide everything that Bako NW were looking for.

We decided to adopt SwiftCloud owing to what it offered our customers by way of improving our services to them
SwiftCloud has a very responsive team, we continue to find that what was promised at the outset continues to be delivered!

The Solution

While enabling simple touch ordering along with ready access to highlighted promotions, the Bako NW app also assists customers by providing product and technical information on easy access pdf text-sheets. This is vital in an industry where nutrient and allergen advice is of paramount importance. Furthermore, the app confidently manages order placement with products that have a variety of lead and cut-off times. This also includes special order lines, with relative ease.

Since Bako’s initial trial in early 2017, sales turnover via the app is up month-on-month by 36% compound. There has been an 80% compound growth in customers engaging with the app. We’ve also seen 26% growth in the number of sales orders placed.

PDF into sheets with product listings
Secure and rigorous platform
Fast repeat ordering for customers
Shopping list building
Barcode scanning
Custom branded platform
Tech support and guidance
Seamless ERP integration
There has been an 80% compound growth in customers engaging with the app and 26% growth in the number of sales orders placed.
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